Apple’s successful launch of video to its popular iTunes service has generated a lot of media buzz about the growing search demand for videos.
For both Google and Yahoo, video search appears to be all about content distribution and maximizing additional revenue streams. Health related websites that offer education videos and video testimonials on your website will enhance the user experience, and with the infancy of video-search, you will have the opportunity to grab “market share” of the online video search space. However, because video search is so new, Catalyst on-line believes that video search will not be a significant driver of traffic to a health-related website in the foreseeable future.
Continue reading ‘How does video search benefit health-related websites?’
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Location, location, location is as important on the Internet as it is in real estate. Why spend time, resources, and money to develop a website that your audience can�t find?
All too often businesses invest a significant amount of time, money, and resources building impressive websites and then do little to promote them to drive the traffic. They just assume if they build it, visitors will come. Nothing could be further from the truth as competition for eyeballs increases daily across the Internet. For example, a Google search on the disease multiple sclerosis yields more than 16 million results and that number is increasing constantly. So anyone launching a new site on multiple sclerosis, or any subject area for that matter, instantly has a mountain of competition for attracting visitors. Fortunately there are ways to leap frog the competition and attract visitors quickly. How? The answer is to be in the right location.
Continue reading ‘Can Your Potential Patients Find You?’
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