Catalyst Search Matters Search Marketing Blog

SES 2007 is underway in New York City! The best of the best in Search are there! Two of our top Catalyst people (Catalytes?) are there! Why am I talking in exclamations? No clue.

Heather Frahm, Catalyst’s President and co-founder is speaking on Friday in the vertical track. Her topic is Search for Regulated Industries. She’ll discuss the difficulty of developing SEO/SEM campaigns for the pharma and healthcare in an environment where the exception is always the rule and best practices won’t cut it. Heather will be posting a recap of her talk and her experiences at SES over at her blog, Catalyst Search Marketing Blog.

Sherwood Stranieri, Search Marketing Director at Catalyst, spoke yesterday on the hot buzz topic of Video Search. Sherwood is an industry expert on video search, so needless to say his presentation was a hit. He tells me that he recieved great questions from the conference floor and was really excited to see the interest in this new search channel. Stay tuned for a more detailed summary from Sherwood later today.

Here’s just a few of the top search sites that covered Sherwood’s Video Search Presentation.

• Search Marketing Standard
• NewTeeVee
• Search Engine Roundatable
• Slick Surface (Sweet picture of Sherwood in action, too)
• AimClear Blog

We’ll be posting all week from SES, so check back for updates. We’re very excited to be a part of SES NYC this year and to meet our peers, colleagues and even competitors - whom we’ll be glad to take out for beers. Really.