New Formats and Metrics for Online Video Ads

Lots of new developments in online video advertising:

Different approaches to video ad formats at TechCrunch

“eMarketer expects online video advertising to nearly double in 2008 to $1.3 billion, but no one’s really nailed a scalable ad platform for video. However, Google’s been quietly testing their own system and there are a bunch of other startups tackling it as well.”

Companies that compile video metrics at Web Strategist

Notable: “MochiBot is a Flash traffic monitoring tool (similar to a hit counter) that tracks the performance of individual Flash content files (SWFs) no matter where they end up on the web. If your SWF is on 5 different servers, then MochiBot will count the number of views that SWF got for all 5 servers. It’s perfect for tracking how viral your Flash content is.”

First demo of Google AdSense in videos at 45n5

The AdSense demo is particularly compelling - the execution of the ads is very slick, very much like the programming promotions that appear at the bottom of a broadcast TV show.

This entry was written by Sherwood Stranieri and posted on July 10, 2007 at 11:07 am and filed under Adsense, Online Advertising, PPC, Paid Search, Video Search. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

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