Ever wondered why that well planned (and expensive) online or offline campaign fizzled and you didn’t realize your return-on-investment? Well, maybe it wasn’t such a bust after all. But how could you know, either way? The answer is tracking. Well, it’s not all tracking, but it is setting yourself up for success so that the [...]
Author Archives: Francis
Search Matters Weekly Search Mojo
September 13, 2007 – 7:43 am
So the weekly in the weekly links has been subject to a little license of late because of some logistical issues surrounding time management and deliverables. Plus I forgot to do it last week. So here are the search links that carry to most mojo this week. Like a witch doctor. But for SEO. And [...]
Top 8 Wordpress Plugins
August 22, 2007 – 10:07 am
If you’ve come in through search, or feed and you haven’t read the 6 Tips to Boost your Blog then you should start there. Or if you’re just interested in these awesome plugins, then read on.
This is a evolving, regularly updated list of essential Wordpress Plugins, many of which aid in boosting your blog’s SEO [...]
6 SEO Tips to boost your blog
August 22, 2007 – 9:52 am
Ok. I know. Everyone has one of these Top [insert number here] lists for optimizing your blog for search engines, and this is by no means reinventing the wheel, but we here at Search Matters thought that we would add our list to the fray in case you missed something.
Search Matters Weekly Link Love
August 16, 2007 – 3:14 pm
Hey man. It’s time to let our link love shine. So put on those bell bottoms and the Skynyrd t-shirt and lets groove on down to Linktown in my yellow van. It’s where everybody loves you, mama. Watch out for the man, if you smell like patchouli they get all up in your business. Far [...]
Search Matters Weekly Search Links
August 8, 2007 – 1:44 pm
NuqneH. Greetings. Here are the weekly search links, traveler. Qapla’ in all your efforts.
New data suggests that 28% of people click through on 2nd and 3rd page results in search engines. Idiots. (SEOmoz)
Create media buzz via video. Bow chicka bow chicka. Wait. Maybe not that kind of video. (SMO)
SPOCK, the people search engine is alive! [...]
Search Matters Weekly Links
August 2, 2007 – 9:47 am
Weekly search links.
Answer these 10 questions before you charge for SEO. (SEOmoz)
Single Point of Failure. (SEO-Blackhat)
What else can you do to get indexed? (SE Watch)
Two airlines moving ahead with in-flight internet. (Techdirt)
Ask.com August 2007 update? (SE Roundtable)
Harry Potter Font looks like Yahoo Font. Hermione dies. (Matt Cutts)
Local Search driving offline transactions. (SE Land)
Huzzah.
Overture’s Keyword Tool Says ‘No’ to Marijuana
July 27, 2007 – 3:45 pm
I don’t think anyone would argue that fact that the Overture suggestion tool is probably not the most accurate or effective keyword suggestion tool on the market today. Besides the fact that it still displays search volumes from January 2007, the accuracy of the numbers have been called into question over and over again [...]
Search Matters Weekly Pravda
July 26, 2007 – 10:46 am
ЗдравÑтвулте! Камрады! Добро пожаловать к правде людей!
Search links for you to enable your fight against capitalist aggression and banishment to the search engine gulag (supplemental results).
За уÑпеха нашево безнадёжнова дела!
Comrade Jane explains the downside of democratic link baiting. (SEO moz)
Titleist fails to make social media campaign fly. Power to the people. (SMO)
Yahoo Assist helps aid [...]
Big Pharma Goes Viral
July 17, 2007 – 9:17 am
It looks like Bayer has made the first real move into the viral space by any of the Big Pharma companies. They’ve built an interactive online game “sponsored by Aleve” that appears to be geared toward the social networking demographic - who are much younger than the traditional Aleve demo (50+ with arthritis) .
[To] [...]
