Category Archives: Blogs

What is Social Media Optimization?

November 22, 2006 – 5:39 pm

Social Media Optimization is a concept that is making its way into mainstream marketing publications. Social Media Optimization or SMO is a concept coined by Rohit Bhargava of Ogilvy Public Relations Worldwide. In his 5 Rules of Social Media Optimization, Rohit explains that:
“The concept behind SMO is simple: implement changes to optimize a site so […]

By david | Also posted in MSN, Yahoo, Personalized Search, SEO Best Practices, Newsletter, Social Media, SEO, SEM, Organic Search, Search Engines, Search Marketing | Comments (0)

Reaching the US Hispanic Market with Healthcare Search Marketing

June 22, 2006 – 5:32 pm

Many healthcare companies recognize the US Hispanic market as a growing part of their business and online strategy, and their websites are slowly beginning to reflect this. Although this is considered a major step toward successful marketing to the US Hispanic audience, providing a Spanish sub-section of a website or dedicating a few pages of […]

By Frank | Also posted in Personalized Search, Pharma, SEO Best Practices, Newsletter, Search Engines, SEO, Organic Search, Healthcare, Search Marketing | Comments (0)

Can Blogging Drive Traffic to a Pharma Site?

February 1, 2006 – 4:55 pm

So, what is a Blog?
A blog is nothing more than a web page; but it is a special kind of web page. A typical blog is a website with regularly published “articles” that are displayed “newest first”.� Blogs have certain attributes that distinguish them from standard web pages; namely, ease of web publication and mass […]

By Francis | Also posted in Social Media, Newsletter, Search Engines, Google, SEO, Organic Search, Healthcare, Search Marketing | Comments (0)