Category Archives: Click Fraud

Paid Search Q&A: How to Get the Best CPV

November 1, 2007 – 12:51 pm

Here Tim Breen, Catalyst’s Director of Paid Search, addresses some frequently asked questions about Cost Per Visitor.
Q: What is the difference between Cost Per Visitor and Cost Per Click?
A: Many advertisers aren’t aware that there is a difference between Cost Per Visitor (CPV) and Cost Per Click (CPC). CPC is what you get charged by [...]

By Tim Breen | Also posted in Adsense, CPC, Internet Marketing, Newsletter, Online Advertising, Overture, PPC, Paid Search, SEM, Search Marketing, Text Ads, Uncategorized | Comments (2)

Click Fraud: Are Your Campaigns Safe?

May 1, 2007 – 10:25 am

Since the advent of paid search engine marketing, click fraud has been a growing area of concern for search engine marketers. Estimates of the scope of click fraud vary from 10% to 35% of all click activity. If not detected, click fraud can rob your company of both your marketing dollars [...]

By Tim Breen | Also posted in Adsense, Google, Newsletter, PPC, SEM, Search Marketing, Search Matters | Comments (0)