Lee Odden posted on personalization of search results, and how customized search results spelled the end of conventional ranking reports. He then proceeded to blast an unnamed SEO company for mentioning that they use WebPosition to provide ranking reports for their clients:
At a recent conference I attended, a speaker from a very large search engine […]
Category Archives: Google
Lee Odden is #1 for “Lee Odden” (Oh wait: that doesn’t matter anymore.)
May 17, 2007 – 3:51 pm
Search Matters Weekly Search Hotness
May 16, 2007 – 2:32 pm
Normally I just post search links here with the exaggeratedly plain title “Search Matters Weekly Search links”. Well, you know what? We need to add a pinch of SEO spice to this weekly mélange of tasty Search goodness, so I’m going to try out some cinnamony sweet new titles and, in the spirit of […]
Microsoft to buy Yahoo: Redux. Ad Nauseam.
May 4, 2007 – 10:43 am
Word on the street is that, in light of their latest loss to Google over Double Click and the new Google Apps (MS Office killer) and a possible Google OS beta to be released soon, Redmond is back in talks with Yahoo about a possible merger; even though the business advantages to this merger appear […]
Click Fraud: Are Your Campaigns Safe?
May 1, 2007 – 10:25 am
Since the advent of paid search engine marketing, click fraud has been a growing area of concern for search engine marketers. Estimates of the scope of click fraud vary from 10% to 35% of all click activity. If not detected, click fraud can rob your company of both your marketing dollars […]
Search Matters Weekly Search Links 4/25/2007
April 25, 2007 – 2:19 pm
Blogs, social networks and personalized search are all making headlines this week. All this fancy pants social media and uppity blog talk gets me cranky. I remember a time when you didn’t have to worry about RSS food and XML whatsits and tag storms, or whatever. You just built a static website with a […]
Search Matters Weekly Search Links 4/18/2007
April 18, 2007 – 9:21 am
Google Bombing, Wikipedia vandalism and the future of Google search are making the top headlines this week.
Is Stephen Colbert the Greatest Living American? You decide. (SEOmoz)
Now that Google is an advertising giant, will search get abandoned and/or outsourced? (Gord)
Search for regulated industries? Who knew? (Catalyst Blog)
Want to know how far you walked after dinner last […]
Search Matters Weekly Search Links
April 4, 2007 – 2:31 pm
There are a lot of hot search topics going on this week from litigation, to PPA, to Google’s right hand not know what their left hand is doing. Try to keep up.
Google’s Website Optimizer is now out of beta in into …whatever Greek letter comes after beta. Is it cloaking? Is Google so big that […]
The Google is Coming. The Google is Coming.
March 27, 2007 – 3:29 pm
Like the last invaders from back in ‘75 (Seventeen Seventy Five that is), it seems that Google, a new dreadnought, has its sights on Boston and they’re planning on more than a fortnight’s stay. Amidst not so subtle clues, like job listings for Google and YouTube for the Boston area and search insider gossip, the […]
SEO for Events and Seasonal Promotions
February 21, 2007 – 4:48 pm
Organic Search Engine Optimization (SEO) has a lot of strengths when compared to other marketing channels. SEO can build long-term equity for a website, providing a cost-effective supplement to paid search ads, media buys, and many other forms of online advertising.
But one area where SEO traditionally fell short is with seasonal or event-driven promotions. SEO […]
Who is clicking on your paid search ads, and what were they actually searching for?
July 22, 2006 – 5:36 pm
Paid search is often touted as the perfect advertising medium, in which ads appear only for those individuals who are actually searching for the advertiser’s product right at that moment. However, while clever search engine technology goes a long way towards achieving this ideal, the “match made in heaven” of paid search depends on […]
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