Put most simply, personalized search is the delivery of search engine results that are uniquely tailored to both keyphrases and individual searchers. For example, in the early days of search, everyone searching for the phrase “AMD” would get the same results, whether they were interested in silicone chips or semiconductors, or age-related macular degeneration. With […]
Category Archives: Healthcare
Do You Have An Effective Paid Search Campaign?
February 22, 2006 – 5:01 pm
Paid search engine marketing campaigns can be one of the most effective and cost efficient channels for promoting pharmaceutical products and attracting new patients.
But if not implemented and managed effectively, paid search campaigns can quickly burn through a marketing budget with little to show for it. In this article I discuss the key steps […]
Can Blogging Drive Traffic to a Pharma Site?
February 1, 2006 – 4:55 pm
So, what is a Blog?
A blog is nothing more than a web page; but it is a special kind of web page. A typical blog is a website with regularly published “articles” that are displayed “newest first”.� Blogs have certain attributes that distinguish them from standard web pages; namely, ease of web publication and mass […]
How does video search benefit health-related websites?
January 21, 2006 – 4:08 pm
Apple’s successful launch of video to its popular iTunes service has generated a lot of media buzz about the growing search demand for videos.
For both Google and Yahoo, video search appears to be all about content distribution and maximizing additional revenue streams. Health related websites that offer education videos and video testimonials on your website […]
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