Category Archives: Internet Marketing

Atlas now faces the Google Analytics Dilemma

August 14, 2007 – 8:34 am

Microsoft completed its acquisition of Aquantive yesterday, which among other things includes Atlas and its media management and tracking tools. It’ll be interesting to watch the reactions of Atlas customers.
Google Analytics receives a cold shoulder from a few large advertisers, on concerns that their tracking partner also happens to be their largest ad network. Some […]

By Sherwood Stranieri | Also posted in Analytics, Google, MSN, Microsoft, Online Advertising, Search Marketing, Uncategorized | Comments (0)

The Emergence of Local Search

August 1, 2007 – 9:45 am

When was the last time you needed more information on a nearby restaurant, yoga studio, mechanic, or other service near your neighborhood? How did you find that information? Did you search for it?
If so, you’re not alone; the Internet is fast becoming the first place consumers look for local business and service information. According to […]

By Dan | Also posted in Google, Local Search, Newsletter, Organic Search, Search Engines, Search Marketing, Search Matters | Comments (1)

Search Matters Weekly Search = $array[]

June 28, 2007 – 8:06 am

Dust off the O’Reilly PHP manual and get ready for a linkdump(). Just add your own while{} to this, loop, output, rinse and repeat.

[0] => Blogs are the new Rolodex, baby. Boost your career with your blog network you tech savvy internet writer, you. (Boston.com)
[1] => Ripped from the headlines: How Law & Order, […]

By Francis | Also posted in Adsense, Google, Linking, Microsoft, Overture, PPC, Paid Search, SEM, SEO, Search Engines, Search Marketing, Search Matters, Search News, Social Media, Text Ads, Web 2.0 | Comments (0)

Searchers Spend More

June 27, 2007 – 3:19 pm

There’s an interesting article today over at eCoustics.com (by way of Marketing Pilgrim) discussing the findings of a recent Yahoo/ChannelForce study looking at how the Internet and search engines affect in-store purchases of electronic shoppers at big box stores like Best Buy and Target.
The article outlines several key findings from the study, but by far […]

By Jason McGovern | Also posted in Local Search, Paid Search, Search Marketing | Comments (0)

Fortune 500’s Way-Too-Lite Online Advertising

June 11, 2007 – 2:21 pm

Fortune 500 companies have always approached online advertising with a bit of hesitation. Yes, they do search - but not until smaller players had done it for years. Yes, they do blogging… ditto. A familiar pattern, one that’s driven by caution, and the need to explain their actions to shareholders.
A recent article on MarketWatch […]

By Sherwood Stranieri | Also posted in Online Advertising, Search Marketing | Comments (3)