Category Archives: Linking

Point of View: Microsoft Search Engine Bing

June 8, 2009 – 9:50 am

What is Bing?
Launched in early June, Bing is the latest search engine from Microsoft and represents the company’s latest attempt to gain market share on competitors Google and Yahoo. From a high level, Bing is essentially a combination of MSN Search and Live Search, re-formulated and rebranded as a stand-alone search engine (previous versions of [...]

By Nicole Falvey | Also posted in Google, Internet Marketing, Local Search, MSN, Microsoft, Newsletter, Online Advertising, Organic Search, Paid Search, SEO, Search Engines, Search Marketing, Search Matters, Search News, Uncategorized, Yahoo | Comments (2)

Effective B2B Search Marketing

April 3, 2009 – 3:58 pm

We’ve discussed B2C search often in this blog and in our newsletter. It is only logical that in order to increase your visibility, you need to be available everywhere your customers interact if you offer a solution or product. However, B2B search has become an increasingly important aspect of the marketing budget and businesses need to [...]

By Nicole Falvey | Also posted in Blogs, Digital Asset Optimization, Internet Marketing, Local Search, Newsletter, Online Advertising, Organic Search, Paid Search, Personalized Search, SEM, SEO, Search Engines, Search Marketing, Search Matters, Search News, Video Search | Comments (0)

Search Matters Weekly Link Love

August 16, 2007 – 3:14 pm

Hey man. It’s time to let our link love shine. So put on those bell bottoms and the Skynyrd t-shirt and lets groove on down to Linktown in my yellow van. It’s where everybody loves you, mama. Watch out for the man, if you smell like patchouli they get all up in your business. Far [...]

By Francis | Also posted in Blogs, Google, Hippies, Search Marketing, Search News, Web 2.0 | Comments (0)

Monetizing YouTube Traffic

July 10, 2007 – 3:32 pm

In a recent post on international video search, we looked at the new portals being launched by YouTube and MySpace, and how they could open new marketing channels to a global audience. But how exactly does a YouTube video translate into SEO results, and does that traffic have any commercial value?
Videos grab attention
The connection between [...]

By Sherwood Stranieri | Also posted in Newsletter, Search Matters, Search News, Social Media, Video Search, Web 2.0 | Comments (2)

Search Matters Weekly Search = $array[]

June 28, 2007 – 8:06 am

Dust off the O’Reilly PHP manual and get ready for a linkdump(). Just add your own while{} to this, loop, output, rinse and repeat.

[0] => Blogs are the new Rolodex, baby. Boost your career with your blog network you tech savvy internet writer, you. (Boston.com)
[1] => Ripped from the headlines: How Law & Order, [...]

By Francis | Also posted in Adsense, Google, Internet Marketing, Microsoft, Overture, PPC, Paid Search, SEM, SEO, Search Engines, Search Marketing, Search Matters, Search News, Social Media, Text Ads, Web 2.0 | Comments (0)

Search Matters Weekly Search Links 4/18/2007

April 18, 2007 – 9:21 am

Google Bombing, Wikipedia vandalism and the future of Google search are making the top headlines this week.

Is Stephen Colbert the Greatest Living American? You decide. (SEOmoz)
Now that Google is an advertising giant, will search get abandoned and/or outsourced? (Gord)
Search for regulated industries? Who knew? (Catalyst Blog)
Want to know how far you walked after dinner last [...]

By Francis | Also posted in Ask, Google, SEM, SEO, Search Engines, Search News | Comments (0)

Report from SES: Linkbaiting

April 16, 2007 – 9:56 am

One of the hottest topics at the SES Conference in New York was the concept of “linkbaiting”. Content producers have always known that hot news items attract visitors in droves. Providing viral tools such as “E-mail to a friend” can help encourage that. But in the last couple years, viral marketing has acquired a new [...]

By Sherwood Stranieri | Also posted in SEM, SEO Best Practices, SES, Search Marketing Conferences, Search News, Social Media, Video Search | Comments (0)