What is Bing?
Launched in early June, Bing is the latest search engine from Microsoft and represents the company’s latest attempt to gain market share on competitors Google and Yahoo. From a high level, Bing is essentially a combination of MSN Search and Live Search, re-formulated and rebranded as a stand-alone search engine (previous versions of [...]
Category Archives: Local Search
Point of View: Microsoft Search Engine Bing
June 8, 2009 – 9:50 am
Effective B2B Search Marketing
April 3, 2009 – 3:58 pm
We’ve discussed B2C search often in this blog and in our newsletter. It is only logical that in order to increase your visibility, you need to be available everywhere your customers interact if you offer a solution or product. However, B2B search has become an increasingly important aspect of the marketing budget and businesses need to [...]
Google Maps Go Vertical in NYC
August 1, 2007 – 1:58 pm
Google started integrating 3D wireframes by default into Maps for a few major cities. There’s no better place than New York City to take a test drive - check out some screenshots of these landmark buildings…
The Emergence of Local Search
August 1, 2007 – 9:45 am
When was the last time you needed more information on a nearby restaurant, yoga studio, mechanic, or other service near your neighborhood? How did you find that information? Did you search for it?
If so, you’re not alone; the Internet is fast becoming the first place consumers look for local business and service information. According to [...]
Searchers Spend More
June 27, 2007 – 3:19 pm
There’s an interesting article today over at eCoustics.com (by way of Marketing Pilgrim) discussing the findings of a recent Yahoo/ChannelForce study looking at how the Internet and search engines affect in-store purchases of electronic shoppers at big box stores like Best Buy and Target.
The article outlines several key findings from the study, but by far [...]
Exploiting Site-Internal Search Systems for SEM
April 24, 2007 – 10:05 am
Many of our clients’ sites have internal search features, which allow visitors to the site to search for information within the site, such as a “Find a {Doctor/Center/Office/Event/Course/Dealership/etc.} Near You†feature. This type of internal search is powered by a searchable database, and the URLs of search results pages in this system are dynamically [...]
The Google is Coming. The Google is Coming.
March 27, 2007 – 3:29 pm
Like the last invaders from back in ‘75 (Seventeen Seventy Five that is), it seems that Google, a new dreadnought, has its sights on Boston and they’re planning on more than a fortnight’s stay. Amidst not so subtle clues, like job listings for Google and YouTube for the Boston area and search insider gossip, the [...]
Paid Search: Are you getting your money’s worth?
February 28, 2007 – 2:18 pm
The Search Engine Marketing Professional Organization (SEMPO) recently released its annual industry survey and it includes some truly remarkable findings. One such finding is that spending on paid search marketing was approximately $8 Billion (U.S.) in 2006 and that number is expected to double over the next five years. This is obviously a [...]
