Category Archives: Online Advertising

Atlas now faces the Google Analytics Dilemma

August 14, 2007 – 8:34 am

Microsoft completed its acquisition of Aquantive yesterday, which among other things includes Atlas and its media management and tracking tools. It’ll be interesting to watch the reactions of Atlas customers.
Google Analytics receives a cold shoulder from a few large advertisers, on concerns that their tracking partner also happens to be their largest ad network. Some […]

By Sherwood Stranieri | Also posted in Analytics, Google, Internet Marketing, MSN, Microsoft, Search Marketing, Uncategorized | Comments (0)

New Formats and Metrics for Online Video Ads

July 10, 2007 – 11:07 am

Lots of new developments in online video advertising:
Different approaches to video ad formats at TechCrunch
“eMarketer expects online video advertising to nearly double in 2008 to $1.3 billion, but no one’s really nailed a scalable ad platform for video. However, Google’s been quietly testing their own system and there are a bunch of other startups tackling […]

By Sherwood Stranieri | Also posted in Adsense, PPC, Paid Search, Video Search | Comments (0)

Fortune 500’s Way-Too-Lite Online Advertising

June 11, 2007 – 2:21 pm

Fortune 500 companies have always approached online advertising with a bit of hesitation. Yes, they do search - but not until smaller players had done it for years. Yes, they do blogging… ditto. A familiar pattern, one that’s driven by caution, and the need to explain their actions to shareholders.
A recent article on MarketWatch […]

By Sherwood Stranieri | Also posted in Internet Marketing, Search Marketing | Comments (3)