Category Archives: Overture

Paid Search Q&A: How to Get the Best CPV

November 1, 2007 – 12:51 pm

Here Tim Breen, Catalyst’s Director of Paid Search, addresses some frequently asked questions about Cost Per Visitor.
Q: What is the difference between Cost Per Visitor and Cost Per Click?
A: Many advertisers aren’t aware that there is a difference between Cost Per Visitor (CPV) and Cost Per Click (CPC). CPC is what you get charged by [...]

By Tim Breen | Also posted in Adsense, CPC, Click Fraud, Internet Marketing, Newsletter, Online Advertising, PPC, Paid Search, SEM, Search Marketing, Text Ads, Uncategorized | Comments (2)

Overture’s Keyword Tool Says ‘No’ to Marijuana

July 27, 2007 – 3:45 pm

I don’t think anyone would argue that fact that the Overture suggestion tool is probably not the most accurate or effective keyword suggestion tool on the market today. Besides the fact that it still displays search volumes from January 2007, the accuracy of the numbers have been called into question over and over again [...]

By Francis | Also posted in PPC, Paid Search, Search Marketing, Search News, Text Ads, Yahoo | Comments (2)

Search Matters Weekly Search = $array[]

June 28, 2007 – 8:06 am

Dust off the O’Reilly PHP manual and get ready for a linkdump(). Just add your own while{} to this, loop, output, rinse and repeat.

[0] => Blogs are the new Rolodex, baby. Boost your career with your blog network you tech savvy internet writer, you. (Boston.com)
[1] => Ripped from the headlines: How Law & Order, [...]

By Francis | Also posted in Adsense, Google, Internet Marketing, Linking, Microsoft, PPC, Paid Search, SEM, SEO, Search Engines, Search Marketing, Search Matters, Search News, Social Media, Text Ads, Web 2.0 | Comments (0)

Paid Search: Are you getting your money’s worth?

February 28, 2007 – 2:18 pm

The Search Engine Marketing Professional Organization (SEMPO) recently released its annual industry survey and it includes some truly remarkable findings. One such finding is that spending on paid search marketing was approximately $8 Billion (U.S.) in 2006 and that number is expected to double over the next five years. This is obviously a [...]

By Tim Breen | Also posted in Adsense, CPC, Local Search, Newsletter, PPC, Paid Search, Search Engines, Text Ads | Comments (3)