There’s an interesting article today over at eCoustics.com (by way of Marketing Pilgrim) discussing the findings of a recent Yahoo/ChannelForce study looking at how the Internet and search engines affect in-store purchases of electronic shoppers at big box stores like Best Buy and Target.
The article outlines several key findings from the study, but by far [...]
Category Archives: Paid Search
Searchers Spend More
June 27, 2007 – 3:19 pm
The New Ask.com: Part 3
June 21, 2007 – 9:57 am
This is the third and final installment of our assessment of the new Ask.com. As the resident linguist here, I will discuss some of the natural language technologies that have been foregrounded in the new interface. And, as a member of the paid search team, I will discuss the impact of the new [...]
Search Matters Weekly Search Nougat
June 21, 2007 – 8:34 am
Just like the nutty sweet paste in the middle of your afternoon candy bar, this week’s search links will pack a powerful burst of sugary energy to get you through the rest of the day. Unless you’re allergic to nuts; in which case, that tingling you may be feeling is probably anaphalixis. Two words. [...]
What does ‘Meaning’ Mean to a Search Engine?
May 30, 2007 – 1:15 pm
Outside of the government and universities, no one hires more people with PhDs in linguistics than search engines. One major reason for this is that a search engine needs to deliver results that are not based on the string of characters you type into the search box, but instead based on what your string [...]
Top 5 Worst of Search For May
May 18, 2007 – 12:59 pm
This is the first in a monthly series of posts highlighting the humorous, ridiculous and absurd in the world of search engine listings. In an age of automated keyword research and campaign management, with rich internet technologies evolving faster than the people who use them, some weird, funny stuff is bound to happen. [...]
SEM Has Become Mainstream
April 24, 2007 – 4:39 pm
I’m not sure exactly when it happened but it happened. Search engine marketing has become mainstream. Businesses of all sizes no longer debate whether or not they need to do search engine marketing, the debate has become: “Do we do it in-house or do we hire an experienced SEM agency.” Â
Not long ago, many businesses who [...]
Exploiting Site-Internal Search Systems for SEM
April 24, 2007 – 10:05 am
Many of our clients’ sites have internal search features, which allow visitors to the site to search for information within the site, such as a “Find a {Doctor/Center/Office/Event/Course/Dealership/etc.} Near You†feature. This type of internal search is powered by a searchable database, and the URLs of search results pages in this system are dynamically [...]
Paid Search: Are you getting your money’s worth?
February 28, 2007 – 2:18 pm
The Search Engine Marketing Professional Organization (SEMPO) recently released its annual industry survey and it includes some truly remarkable findings. One such finding is that spending on paid search marketing was approximately $8 Billion (U.S.) in 2006 and that number is expected to double over the next five years. This is obviously a [...]
Best Practices for Integrated Search Engine Marketing (SEM)
October 22, 2006 – 5:21 pm
As advertisers increasingly seek to synchronize their pay-per-click and organic search engine marketing campaigns, a new strategic discipline is emerging-integrated search engine marketing. The goal of an integrated SEM campaign is to deliver better overall ROI than search engine optimization and pay-per-click campaigns would have yielded independently. This article outlines the opportunities that are unique [...]
Evaluating Visitor Quality without Transactions
September 2, 2006 – 4:10 pm
For transaction-based e-commerce websites, search engine marketing offers an unprecedented level of ROI measurement and accountability. E-commerce vendors can track their ROI on a keyword-by-keyword basis right down to the very last cent. But for other types of sites, evaluating the success of the campaign is more of a challenge. Consider, for example, [...]
