Marketers now have opportunities – and challenges — we’ve never had before. With the diversity of channels and media, consumers have so many more options. Marketers must be prepared, no matter how a customer expresses interest, to respond to that intention. Search engine marketing is the vehicle for not only responding appropriately, but also converting [...]
Category Archives: Search Marketing Conferences
Google Explains Site Penalties
July 25, 2007 – 12:48 pm
This is Part 2 in an 5-part series of posts on a recent SEMNE session that gave the audience access to a Google staffer who gave useful tidbits of “insider†knowledge. Dan Crow, Program Manager of Crawl Systems, was the guest speaker to an audience of about 100 who ranged from SEO novices to industry [...]
Google: Flash Fixes Can Be “Dangerousâ€
July 16, 2007 – 8:38 am
This is Part 1 in an 5-part series of posts on a recent SEMNE session that gave the audience access to a Google insider. Dan Crow, Program Manager of Crawl Systems, was the guest speaker to an audience of about 100, ranging from SEO novices to industry experts.
Google displayed a new degree of openness [...]
Report from SES: Linkbaiting
April 16, 2007 – 9:56 am
One of the hottest topics at the SES Conference in New York was the concept of “linkbaiting”. Content producers have always known that hot news items attract visitors in droves. Providing viral tools such as “E-mail to a friend” can help encourage that. But in the last couple years, viral marketing has acquired a new [...]
Search Matters Weekly Search Links
April 11, 2007 – 2:39 pm
For those of you who, like me, don’t happen to be at SES, there is actually some search news happening that isn’t in New York city. Which is where all your colleagues are. Laughing. Networking. Maxing out their expense accounts. Completely not sitting back at the office blogging. Good times.
Jupiter study [...]
Catalyst is at SES. Behold!
April 11, 2007 – 9:19 am
SES 2007 is underway in New York City! The best of the best in Search are there! Two of our top Catalyst people (Catalytes?) are there! Why am I talking in exclamations? No clue.
Heather Frahm, Catalyst’s President and co-founder is speaking on Friday in the vertical track. Her topic is Search for Regulated [...]
Report from the Search Engine Strategies Conference in New York City
March 22, 2006 – 5:06 pm
The search marketing space continues to grow by leaps and bounds, and if this year’s record crowds at Search Engine Strategies in New York are any indication, the search space will not be cooling down anytime soon. For those who could not attend here are some of the highlights from the conference from an organic [...]
