What is Bing?
Launched in early June, Bing is the latest search engine from Microsoft and represents the company’s latest attempt to gain market share on competitors Google and Yahoo. From a high level, Bing is essentially a combination of MSN Search and Live Search, re-formulated and rebranded as a stand-alone search engine (previous versions of [...]
Category Archives: Search Engines
Point of View: Microsoft Search Engine Bing
June 8, 2009 – 9:50 am
Point of View: FDA Search Guidelines
April 22, 2009 – 3:33 pm
Catalyst Point of View (POV)
Aligning to the FDA’s Policy
Pertaining to Search Advertising
By: Timothy Breen, Lee Tuttle
Vice Presidents, Catalyst online
If you (or your regulatory team) have any questions regarding this POV, please contact Tim Breen at Catalyst online at tbreen@CatalystSearchMarketing.com, or at 617.244.6679.
Effective B2B Search Marketing
April 3, 2009 – 3:58 pm
We’ve discussed B2C search often in this blog and in our newsletter. It is only logical that in order to increase your visibility, you need to be available everywhere your customers interact if you offer a solution or product. However, B2B search has become an increasingly important aspect of the marketing budget and businesses need to [...]
Search for Integration
February 3, 2009 – 2:01 pm
In this post, Account Director Lesley Ross explains the importance of integrating online and offline campaigns to maximize budgets in an uneasy economy.
Q: Online advertising spending is projected to increase by 8.9% this year, how do you suggest this spending be used most effectively by Marketers?
Lesley: The necessity for a “holistic†approach to marketing has become over-stated, [...]
There is no place like Chrome
September 30, 2008 – 11:43 am
by Jason McGovern
Many of you have no doubt heard about Chrome, the new browser from Google. Chrome is billed as the first browser designed for how people use the web today. Since it launched early in September, Chrome has triggered a firestorm of questions from both bloggers and the traditional media. Is this the first [...]
Top 8 Wordpress Plugins
August 22, 2007 – 10:07 am
If you’ve come in through search, or feed and you haven’t read the 6 Tips to Boost your Blog then you should start there. Or if you’re just interested in these awesome plugins, then read on.
This is a evolving, regularly updated list of essential Wordpress Plugins, many of which aid in boosting your blog’s SEO [...]
6 SEO Tips to boost your blog
August 22, 2007 – 9:52 am
Ok. I know. Everyone has one of these Top [insert number here] lists for optimizing your blog for search engines, and this is by no means reinventing the wheel, but we here at Search Matters thought that we would add our list to the fray in case you missed something.
Search Matters Weekly Search Links
August 8, 2007 – 1:44 pm
NuqneH. Greetings. Here are the weekly search links, traveler. Qapla’ in all your efforts.
New data suggests that 28% of people click through on 2nd and 3rd page results in search engines. Idiots. (SEOmoz)
Create media buzz via video. Bow chicka bow chicka. Wait. Maybe not that kind of video. (SMO)
SPOCK, the people search engine is alive! [...]
SEO Best Practices from a Google Engineer
August 6, 2007 – 9:54 am
This is Part 3 in an 5-part series of posts on a SEMNE session that gave the audience access to a Google staffer who gave useful tidbits of “insider†knowledge. Dan Crow, Program Manager of Crawl Systems was the guest speaker to an audience of about 100 who ranged from SEO novices to industry experts. [...]
The Emergence of Local Search
August 1, 2007 – 9:45 am
When was the last time you needed more information on a nearby restaurant, yoga studio, mechanic, or other service near your neighborhood? How did you find that information? Did you search for it?
If so, you’re not alone; the Internet is fast becoming the first place consumers look for local business and service information. According to [...]
