What is Bing?
Launched in early June, Bing is the latest search engine from Microsoft and represents the company’s latest attempt to gain market share on competitors Google and Yahoo. From a high level, Bing is essentially a combination of MSN Search and Live Search, re-formulated and rebranded as a stand-alone search engine (previous versions of [...]
Category Archives: Search Marketing
Point of View: Microsoft Search Engine Bing
June 8, 2009 – 9:50 am
Point of View: FDA Search Guidelines
April 22, 2009 – 3:33 pm
Catalyst Point of View (POV)
Aligning to the FDA’s Policy
Pertaining to Search Advertising
By: Timothy Breen, Lee Tuttle
Vice Presidents, Catalyst online
If you (or your regulatory team) have any questions regarding this POV, please contact Tim Breen at Catalyst online at tbreen@CatalystSearchMarketing.com, or at 617.244.6679.
Effective B2B Search Marketing
April 3, 2009 – 3:58 pm
We’ve discussed B2C search often in this blog and in our newsletter. It is only logical that in order to increase your visibility, you need to be available everywhere your customers interact if you offer a solution or product. However, B2B search has become an increasingly important aspect of the marketing budget and businesses need to [...]
Search for Integration
February 3, 2009 – 2:01 pm
In this post, Account Director Lesley Ross explains the importance of integrating online and offline campaigns to maximize budgets in an uneasy economy.
Q: Online advertising spending is projected to increase by 8.9% this year, how do you suggest this spending be used most effectively by Marketers?
Lesley: The necessity for a “holistic†approach to marketing has become over-stated, [...]
Measuring Campaign Effectiveness
January 13, 2009 – 9:07 am
In this post, Vice President of Search Marketing Tim Breen presents a practical new way to assign value to your incoming traffic and measure campaign effectiveness.
Q: What do you recommend to search marketers in this economy?
Tim: When budgets are tight it becomes even more important to evaluate the success of your online marketing campaigns. To [...]
How To Protect Your Domain Name
December 1, 2008 – 9:28 am
In this post, Organic Search Manager Rupali Shah discusses ICANNâ€s latest proposal to grow beyond 21 domain extensions and how you can prevent “cyber squatting.â€
Q: How does the system of domain names and extensions work?
Rupali: To reach another person on the Internet you have to type an address into your browser address bar - a [...]
The Brander’s Dilemma: Branding and Keyphrase Strategy
November 2, 2008 – 7:49 pm
In this post, Catalyst Campaign Manager Mary Connelly discusses the intersection of branding and keyword strategy and three steps you can take to be successful.
Q: How can search marketing help brand managers meet their goals?
Mary: The brand managers we work with have two goals. They want to understand their target consumers’ needs and they want [...]
Getting to Yes: How to Sell Search Internally
October 1, 2008 – 10:25 am
Q: What are the typical internal challenges that marketers face when proposing a search campaign?
Rich: The most common challenge marketers face internally is convincing the budget committee of the value and need for search. One reason for this is that we are talking about an industry that is relatively new. Search engine marketing has only [...]
There is no place like Chrome
September 30, 2008 – 11:43 am
by Jason McGovern
Many of you have no doubt heard about Chrome, the new browser from Google. Chrome is billed as the first browser designed for how people use the web today. Since it launched early in September, Chrome has triggered a firestorm of questions from both bloggers and the traditional media. Is this the first [...]
Expand Your Reach with Press Release Optimization
September 1, 2008 – 11:32 am
Press release optimization is the process of enhancing your release so that it will be seen by the readers you want to reach, whether they are journalists, editors or online influencers.
By optimizing your press releases for the web, you can get your message out to the widest possible audience and maximize media coverage.
There is a [...]
