Hey man. It’s time to let our link love shine. So put on those bell bottoms and the Skynyrd t-shirt and lets groove on down to Linktown in my yellow van. It’s where everybody loves you, mama. Watch out for the man, if you smell like patchouli they get all up in your business. Far […]
Category Archives: Search Marketing
Atlas now faces the Google Analytics Dilemma
August 14, 2007 – 8:34 am
Microsoft completed its acquisition of Aquantive yesterday, which among other things includes Atlas and its media management and tracking tools. It’ll be interesting to watch the reactions of Atlas customers.
Google Analytics receives a cold shoulder from a few large advertisers, on concerns that their tracking partner also happens to be their largest ad network. Some […]
Search Matters Weekly Search Links
August 8, 2007 – 1:44 pm
NuqneH. Greetings. Here are the weekly search links, traveler. Qapla’ in all your efforts.
New data suggests that 28% of people click through on 2nd and 3rd page results in search engines. Idiots. (SEOmoz)
Create media buzz via video. Bow chicka bow chicka. Wait. Maybe not that kind of video. (SMO)
SPOCK, the people search engine is alive! […]
The Emergence of Local Search
August 1, 2007 – 9:45 am
When was the last time you needed more information on a nearby restaurant, yoga studio, mechanic, or other service near your neighborhood? How did you find that information? Did you search for it?
If so, you’re not alone; the Internet is fast becoming the first place consumers look for local business and service information. According to […]
Overture’s Keyword Tool Says ‘No’ to Marijuana
July 27, 2007 – 3:45 pm
I don’t think anyone would argue that fact that the Overture suggestion tool is probably not the most accurate or effective keyword suggestion tool on the market today. Besides the fact that it still displays search volumes from January 2007, the accuracy of the numbers have been called into question over and over again […]
Big Pharma Goes Viral
July 17, 2007 – 9:17 am
It looks like Bayer has made the first real move into the viral space by any of the Big Pharma companies. They’ve built an interactive online game “sponsored by Aleve” that appears to be geared toward the social networking demographic - who are much younger than the traditional Aleve demo (50+ with arthritis) .
[To] […]
Search Matters Weekly Search Declaration
July 12, 2007 – 2:22 pm
We skipped the links last week because we were all celebrating the Fourth of July in a 100% real American hero, patriotic way. Even the two dudes on the organic team from Canada. We take that very seriously here. Like SEO. Nothing says red blooded American Apple pie like some good ole patriotic SEO. So […]
Search Matters Weekly Search = $array[]
June 28, 2007 – 8:06 am
Dust off the O’Reilly PHP manual and get ready for a linkdump(). Just add your own while{} to this, loop, output, rinse and repeat.
[0] => Blogs are the new Rolodex, baby. Boost your career with your blog network you tech savvy internet writer, you. (Boston.com)
[1] => Ripped from the headlines: How Law & Order, […]
Searchers Spend More
June 27, 2007 – 3:19 pm
There’s an interesting article today over at eCoustics.com (by way of Marketing Pilgrim) discussing the findings of a recent Yahoo/ChannelForce study looking at how the Internet and search engines affect in-store purchases of electronic shoppers at big box stores like Best Buy and Target.
The article outlines several key findings from the study, but by far […]
The New Ask.com: Part 3
June 21, 2007 – 9:57 am
This is the third and final installment of our assessment of the new Ask.com. As the resident linguist here, I will discuss some of the natural language technologies that have been foregrounded in the new interface. And, as a member of the paid search team, I will discuss the impact of the new […]
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