Category Archives: Search Marketing

Search Matters Weekly Search Crunk

Time to get it crunk up on it and throw down the gangsta SEO links for this week. You can tell I’m 100% street because I said gangsta and crunk. I’m practically a legend in my cubicle. My t-shirt that says THUGLIFE has a rip in it. That’s all I’m saying.

Get your jazz hands ready […]

What does ‘Meaning’ Mean to a Search Engine?

Outside of the government and universities, no one hires more people with PhDs in linguistics than search engines. One major reason for this is that a search engine needs to deliver results that are not based on the string of characters you type into the search box, but instead based on what your string […]

Top 5 Worst of Search For May

This is the first in a monthly series of posts highlighting the humorous, ridiculous and absurd in the world of search engine listings. In an age of automated keyword research and campaign management, with rich internet technologies evolving faster than the people who use them, some weird, funny stuff is bound to happen. […]

Will Google’s Universal Search Kill the SEM campaign?

I know it’s a stretch but I can’t get that Buggles song out of my head. So what does that have to do with Google and Universal Search? Well, everything.

As you can see above, a search for “Video Killed The Radio Star” (and it did BTW), not only has the the old Google navigation changed […]

Búsqueda hispána: “El que llega primero al rio bebe agua limpia”

Como Latina y parte del equipo de Calatyst, me ha llamado mucho la atención el hecho de que muy pocas industrias, hayan tomado ventaja del mercado Hispano que tan rápidamente va aumentando
En 2002 se hizo oficial la estadística que posicionó, a la comunidad Hispana como la mayor minoría en los Estados Unidos, y creanme […]

Click Fraud: Are Your Campaigns Safe?

Since the advent of paid search engine marketing, click fraud has been a growing area of concern for search engine marketers. Estimates of the scope of click fraud vary from 10% to 35% of all click activity. If not detected, click fraud can rob your company of both your marketing dollars […]

SEM Has Become Mainstream

I’m not sure exactly when it happened but it happened.  Search engine marketing has become mainstream.  Businesses of all sizes no longer debate whether or not they need to do search engine marketing, the debate has become: “Do we do it in-house or do we hire an experienced SEM agency.”  
Not long ago, many businesses who […]

Exploiting Site-Internal Search Systems for SEM

Many of our clients’ sites have internal search features, which allow visitors to the site to search for information within the site, such as a “Find a {Doctor/Center/Office/Event/Course/Dealership/etc.} Near You” feature. This type of internal search is powered by a searchable database, and the URLs of search results pages in this system are dynamically […]

Search Matters Weekly Search Links

For those of you who, like me, don’t happen to be at SES, there is actually some search news happening that isn’t in New York city. Which is where all your colleagues are. Laughing. Networking. Maxing out their expense accounts. Completely not sitting back at the office blogging. Good times.

Jupiter study […]

Catalyst is at SES. Behold!

SES 2007 is underway in New York City! The best of the best in Search are there! Two of our top Catalyst people (Catalytes?) are there! Why am I talking in exclamations? No clue.
Heather Frahm, Catalyst’s President and co-founder is speaking on Friday in the vertical track. Her topic is Search for Regulated […]