SES 2007 is underway in New York City! The best of the best in Search are there! Two of our top Catalyst people (Catalytes?) are there! Why am I talking in exclamations? No clue.
Heather Frahm, Catalyst’s President and co-founder is speaking on Friday in the vertical track. Her topic is Search for Regulated […]
Category Archives: Search Marketing
Catalyst is at SES. Behold!
April 11, 2007 – 9:19 am
SEO for Events and Seasonal Promotions
February 21, 2007 – 4:48 pm
Organic Search Engine Optimization (SEO) has a lot of strengths when compared to other marketing channels. SEO can build long-term equity for a website, providing a cost-effective supplement to paid search ads, media buys, and many other forms of online advertising.
But one area where SEO traditionally fell short is with seasonal or event-driven promotions. SEO […]
What is Social Media Optimization?
November 22, 2006 – 5:39 pm
Social Media Optimization is a concept that is making its way into mainstream marketing publications. Social Media Optimization or SMO is a concept coined by Rohit Bhargava of Ogilvy Public Relations Worldwide. In his 5 Rules of Social Media Optimization, Rohit explains that:
“The concept behind SMO is simple: implement changes to optimize a site so […]
Best Practices for Integrated Search Engine Marketing (SEM)
October 22, 2006 – 5:21 pm
As advertisers increasingly seek to synchronize their pay-per-click and organic search engine marketing campaigns, a new strategic discipline is emerging-integrated search engine marketing. The goal of an integrated SEM campaign is to deliver better overall ROI than search engine optimization and pay-per-click campaigns would have yielded independently. This article outlines the opportunities that are unique […]
Evaluating Visitor Quality without Transactions
September 2, 2006 – 4:10 pm
For transaction-based e-commerce websites, search engine marketing offers an unprecedented level of ROI measurement and accountability. E-commerce vendors can track their ROI on a keyword-by-keyword basis right down to the very last cent. But for other types of sites, evaluating the success of the campaign is more of a challenge. Consider, for example, […]
Who is clicking on your paid search ads, and what were they actually searching for?
July 22, 2006 – 5:36 pm
Paid search is often touted as the perfect advertising medium, in which ads appear only for those individuals who are actually searching for the advertiser’s product right at that moment. However, while clever search engine technology goes a long way towards achieving this ideal, the “match made in heaven” of paid search depends on […]
Reaching the US Hispanic Market with Healthcare Search Marketing
June 22, 2006 – 5:32 pm
Many healthcare companies recognize the US Hispanic market as a growing part of their business and online strategy, and their websites are slowly beginning to reflect this. Although this is considered a major step toward successful marketing to the US Hispanic audience, providing a Spanish sub-section of a website or dedicating a few pages of […]
What is Google Co-op - Health?
May 22, 2006 – 5:29 pm
Google Co-op was released in Beta this early May to introduce its users to a new concept of community and social tagging of websites that may influence the way we see search engine results in the future. Google claims that it “is a platform which enables you to use your expertise to help other users […]
What is Personalized Search?
April 4, 2006 – 5:11 pm
Put most simply, personalized search is the delivery of search engine results that are uniquely tailored to both keyphrases and individual searchers. For example, in the early days of search, everyone searching for the phrase “AMD” would get the same results, whether they were interested in silicone chips or semiconductors, or age-related macular degeneration. With […]
Report from the Search Engine Strategies Conference in New York City
March 22, 2006 – 5:06 pm
The search marketing space continues to grow by leaps and bounds, and if this year’s record crowds at Search Engine Strategies in New York are any indication, the search space will not be cooling down anytime soon. For those who could not attend here are some of the highlights from the conference from an organic […]
