Category Archives: Search Matters

Monetizing YouTube Traffic

July 10, 2007 – 3:32 pm

In a recent post on international video search, we looked at the new portals being launched by YouTube and MySpace, and how they could open new marketing channels to a global audience. But how exactly does a YouTube video translate into SEO results, and does that traffic have any commercial value?
Videos grab attention
The connection between […]

By Sherwood Stranieri | Also posted in Linking, Newsletter, Search News, Social Media, Video Search, Web 2.0 | Comments (2)

Search Matters Weekly Search = $array[]

June 28, 2007 – 8:06 am

Dust off the O’Reilly PHP manual and get ready for a linkdump(). Just add your own while{} to this, loop, output, rinse and repeat.

[0] => Blogs are the new Rolodex, baby. Boost your career with your blog network you tech savvy internet writer, you. (Boston.com)
[1] => Ripped from the headlines: How Law & Order, […]

By Francis | Also posted in Adsense, Google, Internet Marketing, Linking, Microsoft, Overture, PPC, Paid Search, SEM, SEO, Search Engines, Search Marketing, Search News, Social Media, Text Ads, Web 2.0 | Comments (0)

Search Matters Weekly Search Nougat

June 21, 2007 – 8:34 am

Just like the nutty sweet paste in the middle of your afternoon candy bar, this week’s search links will pack a powerful burst of sugary energy to get you through the rest of the day. Unless you’re allergic to nuts; in which case, that tingling you may be feeling is probably anaphalixis. Two words. […]

By Francis | Also posted in Adsense, Blogs, Google, Ninjas, PPC, Paid Search, Search Engines, Search Marketing, Search News, Video Search | Comments (0)

How do you identify a true SEO partner?

June 20, 2007 – 8:11 am

Rewind one year ago when you, as the company’s marketing manager, sent a detailed RFP encompassing the requirements and expectations for the development of your company’s new website to some of the best agencies around. Somewhere within the technical and design requirements - tucked between defining your “target audience” and listing your “usability requirements” - […]

By Ian Bardorf | Also posted in SEM, SEO, SEO Best Practices, Search Marketing | Comments (0)

The New Ask.com: Part 2

June 19, 2007 – 8:17 am

We’re confident ‘video killed the radio star’ and we have now learned the algorithm killed Jeeves - but where does that leave us with the Ask.com search results? In The New Ask.com: Part 1 Francis discussed the aesthetics of the new interface and SERP pages. In Part 2, I’ve taken a high-level look at couple […]

By Sarah | Also posted in Ask, Google, Search Engines, Universal Search, Web 2.0 | Comments (2)

Google Universal Search makes integrated SEM essential

May 30, 2007 – 10:38 am

What is Google’s Universal Search
Google’s introduction of Universal Search essentially brings together the various types of searchable internet content sources into one, allowing results to range across all silos of the Google landscape, including categories that were previously segregated. These silos include book search, blog search, image search, local search, video search, web search, […]

By Ehren | Also posted in Google, Newsletter, SEM, SEO, Search Engines, Universal Search | Comments (1)

Search Matters Weekly Search Mélange

May 23, 2007 – 11:04 am

So last week, I started the weekly search marketing links naming convention. Just to recap, we’re trying to decide on what we’re calling the weekly links (e.g. Mélange…last week is was search hotness). So why Mélange? Well, mélange means a mixture or hodgepodge. So I thought it was appropriate for the weekly smörgåsbord of farm […]

By Francis | Also posted in Adsense, Google, Healthcare, Pharma, Search Engines, Search News | Comments (0)

Search Matters Weekly Search Hotness

May 16, 2007 – 2:32 pm

Normally I just post search links here with the exaggeratedly plain title “Search Matters Weekly Search links”. Well, you know what? We need to add a pinch of SEO spice to this weekly mélange of tasty Search goodness, so I’m going to try out some cinnamony sweet new titles and, in the spirit of […]

By Francis | Also posted in CPC, Google, Organic Search, SEO, Search News, Yahoo | Comments (1)

Microsoft to buy Yahoo: Redux. Ad Nauseam.

May 4, 2007 – 10:43 am

Word on the street is that, in light of their latest loss to Google over Double Click and the new Google Apps (MS Office killer) and a possible Google OS beta to be released soon, Redmond is back in talks with Yahoo about a possible merger; even though the business advantages to this merger appear […]

By Francis | Also posted in Google, Microsoft, Search Engines, Search News, Yahoo | Comments (3)

Click Fraud: Are Your Campaigns Safe?

May 1, 2007 – 10:25 am

Since the advent of paid search engine marketing, click fraud has been a growing area of concern for search engine marketers. Estimates of the scope of click fraud vary from 10% to 35% of all click activity. If not detected, click fraud can rob your company of both your marketing dollars […]

By Tim Breen | Also posted in Adsense, Click Fraud, Google, Newsletter, PPC, SEM, Search Marketing | Comments (0)