Word on the street is that, in light of their latest loss to Google over Double Click and the new Google Apps (MS Office killer) and a possible Google OS beta to be released soon, Redmond is back in talks with Yahoo about a possible merger; even though the business advantages to this merger appear […]
Category Archives: Search Matters
Click Fraud: Are Your Campaigns Safe?
May 1, 2007 – 10:25 am
Since the advent of paid search engine marketing, click fraud has been a growing area of concern for search engine marketers. Estimates of the scope of click fraud vary from 10% to 35% of all click activity. If not detected, click fraud can rob your company of both your marketing dollars […]
Search Matters Weekly Search Links 4/25/2007
April 25, 2007 – 2:19 pm
Blogs, social networks and personalized search are all making headlines this week. All this fancy pants social media and uppity blog talk gets me cranky. I remember a time when you didn’t have to worry about RSS food and XML whatsits and tag storms, or whatever. You just built a static website with a […]
SEM Has Become Mainstream
April 24, 2007 – 4:39 pm
I’m not sure exactly when it happened but it happened. Search engine marketing has become mainstream. Businesses of all sizes no longer debate whether or not they need to do search engine marketing, the debate has become: “Do we do it in-house or do we hire an experienced SEM agency.”
Not long ago, many businesses who […]
Search Matters Weekly Search Links
April 11, 2007 – 2:39 pm
For those of you who, like me, don’t happen to be at SES, there is actually some search news happening that isn’t in New York city. Which is where all your colleagues are. Laughing. Networking. Maxing out their expense accounts. Completely not sitting back at the office blogging. Good times.
Jupiter study […]
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