Category Archives: SEO

Point of View: Microsoft Search Engine Bing

June 8, 2009 – 9:50 am

What is Bing?
Launched in early June, Bing is the latest search engine from Microsoft and represents the company’s latest attempt to gain market share on competitors Google and Yahoo. From a high level, Bing is essentially a combination of MSN Search and Live Search, re-formulated and rebranded as a stand-alone search engine (previous versions of [...]

By Nicole Falvey | Also posted in Google, Internet Marketing, Linking, Local Search, MSN, Microsoft, Newsletter, Online Advertising, Organic Search, Paid Search, Search Engines, Search Marketing, Search Matters, Search News, Uncategorized, Yahoo | Comments (2)

Point of View: FDA Search Guidelines

April 22, 2009 – 3:33 pm

Catalyst Point of View (POV)
Aligning to the FDA’s Policy
Pertaining to Search Advertising

By: Timothy Breen, Lee Tuttle
Vice Presidents, Catalyst online

If you (or your regulatory team) have any questions regarding this POV, please contact Tim Breen at Catalyst online at tbreen@CatalystSearchMarketing.com, or at 617.244.6679.

By Nicole Falvey | Also posted in Ask, Blogs, CPC, Healthcare, Internet Marketing, Newsletter, Online Advertising, Organic Search, PPC, Paid Search, Pharma, SEM, SEO Best Practices, SEO Tips, Search Engines, Search Marketing, Search Matters, Search News | Comments (2)

Effective B2B Search Marketing

April 3, 2009 – 3:58 pm

We’ve discussed B2C search often in this blog and in our newsletter. It is only logical that in order to increase your visibility, you need to be available everywhere your customers interact if you offer a solution or product. However, B2B search has become an increasingly important aspect of the marketing budget and businesses need to [...]

By Nicole Falvey | Also posted in Blogs, Digital Asset Optimization, Internet Marketing, Linking, Local Search, Newsletter, Online Advertising, Organic Search, Paid Search, Personalized Search, SEM, Search Engines, Search Marketing, Search Matters, Search News, Video Search | Comments (0)

Search for Integration

February 3, 2009 – 2:01 pm

In this post, Account Director Lesley Ross explains the importance of integrating online and offline campaigns to maximize budgets in an uneasy economy.
Q: Online advertising spending is projected to increase by 8.9% this year, how do you suggest this spending be used most effectively by Marketers?
Lesley: The necessity for a “holistic” approach to marketing has become over-stated, [...]

By Nicole Falvey | Also posted in Blogs, Internet Marketing, Newsletter, Online Advertising, Organic Search, PPC, Paid Search, SEM, SEO Tips, Search Engines, Search Marketing, Search Matters, Search News, Social Media, Universal Search, Web 2.0 | Comments (1)

Google’s Flash Update And Your SEO

July 31, 2008 – 8:56 pm

Google sent ripples throughout the search and web communities in July by announcing it had been indexing Flash content and had launched a specific algorithm specifically for ranking Flash content. In this issue, Catalyst Organic Search Director Jason McGovern discusses how this change may affect your SEO campaign.Q: Why is it important that Google is [...]

By Nicole Falvey | Also posted in Google, Newsletter, Organic Search, Search Marketing, Search Matters | Comments (0)

Optimize Your Digital Assets

May 2, 2008 – 8:22 am

Are you familiar with the term “Digital Asset Optimization?” If you are, you may know that it is the natural evolution of search marketing. If you aren’t, you’ll want to learn how to leverage this new opportunity for competitive advantage. Here Catalyst Search Marketing Strategist Eddie Emmanuel discusses this relatively new practice and how — [...]

By Nicole Falvey | Also posted in Digital Asset Optimization, Internet Marketing, Newsletter, Online Advertising, Search Marketing, Search Matters | Comments (0)

Search Matters Weekly Search Links

August 8, 2007 – 1:44 pm

NuqneH. Greetings. Here are the weekly search links, traveler. Qapla’ in all your efforts.

New data suggests that 28% of people click through on 2nd and 3rd page results in search engines. Idiots. (SEOmoz)
Create media buzz via video. Bow chicka bow chicka. Wait. Maybe not that kind of video. (SMO)
SPOCK, the people search engine is alive! [...]

By Francis | Also posted in Adsense, Analytics, Blogs, Klingons, Search Engines, Search Marketing, Video Search, Vulcans | Comments (1)

SEO Best Practices from a Google Engineer

August 6, 2007 – 9:54 am

This is Part 3 in an 5-part series of posts on a SEMNE session that gave the audience access to a Google staffer who gave useful tidbits of “insider” knowledge. Dan Crow, Program Manager of Crawl Systems was the guest speaker to an audience of about 100 who ranged from SEO novices to industry experts. [...]

By Denise Haynes | Also posted in Google, Organic Search, SEM, SEO Best Practices, Search Engines | Comments (0)

Search Matters Weekly Links

August 2, 2007 – 9:47 am

Weekly search links.

Answer these 10 questions before you charge for SEO. (SEOmoz)
Single Point of Failure. (SEO-Blackhat)
What else can you do to get indexed? (SE Watch)
Two airlines moving ahead with in-flight internet. (Techdirt)
Ask.com August 2007 update? (SE Roundtable)
Harry Potter Font looks like Yahoo Font. Hermione dies. (Matt Cutts)
Local Search driving offline transactions. (SE Land)

Huzzah.

By Francis | Also posted in Adsense, Blogs, CPC, Google, Search News | Comments (4)

Google Explains Site Penalties

July 25, 2007 – 12:48 pm

This is Part 2 in an 5-part series of posts on a recent SEMNE session that gave the audience access to a Google staffer who gave useful tidbits of “insider” knowledge. Dan Crow, Program Manager of Crawl Systems, was the guest speaker to an audience of about 100 who ranged from SEO novices to industry [...]

By Denise Haynes | Also posted in Google, Organic Search, SEM, SEO Best Practices, Search Marketing Conferences, Search Matters | Comments (3)