Category Archives: SEO Best Practices

What is Social Media Optimization?

November 22, 2006 – 5:39 pm

Social Media Optimization is a concept that is making its way into mainstream marketing publications. Social Media Optimization or SMO is a concept coined by Rohit Bhargava of Ogilvy Public Relations Worldwide. In his 5 Rules of Social Media Optimization, Rohit explains that:
“The concept behind SMO is simple: implement changes to optimize a site so […]

By david | Also posted in Blogs, MSN, Newsletter, Organic Search, Personalized Search, SEM, SEO, Search Engines, Search Marketing, Social Media, Yahoo | Comments (0)

Best Practices for Integrated Search Engine Marketing (SEM)

October 22, 2006 – 5:21 pm

As advertisers increasingly seek to synchronize their pay-per-click and organic search engine marketing campaigns, a new strategic discipline is emerging-integrated search engine marketing. The goal of an integrated SEM campaign is to deliver better overall ROI than search engine optimization and pay-per-click campaigns would have yielded independently. This article outlines the opportunities that are unique […]

By Ehren | Also posted in Organic Search, Paid Search, SEM, Search Engines, Search Marketing | Comments (0)

Evaluating Visitor Quality without Transactions

September 2, 2006 – 4:10 pm

For transaction-based e-commerce websites, search engine marketing offers an unprecedented level of ROI measurement and accountability. E-commerce vendors can track their ROI on a keyword-by-keyword basis right down to the very last cent. But for other types of sites, evaluating the success of the campaign is more of a challenge. Consider, for example, […]

By Ehren | Also posted in CPC, Newsletter, Organic Search, PPC, Paid Search, SEM, SEO, Search Marketing | Comments (0)

Reaching the US Hispanic Market with Healthcare Search Marketing

June 22, 2006 – 5:32 pm

Many healthcare companies recognize the US Hispanic market as a growing part of their business and online strategy, and their websites are slowly beginning to reflect this. Although this is considered a major step toward successful marketing to the US Hispanic audience, providing a Spanish sub-section of a website or dedicating a few pages of […]

By Frank | Also posted in Blogs, Healthcare, Newsletter, Organic Search, Personalized Search, Pharma, SEO, Search Engines, Search Marketing | Comments (0)

How does video search benefit health-related websites?

January 21, 2006 – 4:08 pm

Apple’s successful launch of video to its popular iTunes service has generated a lot of media buzz about the growing search demand for videos.
For both Google and Yahoo, video search appears to be all about content distribution and maximizing additional revenue streams. Health related websites that offer education videos and video testimonials on your website […]

By david | Also posted in Healthcare, Newsletter, Organic Search, Pharma, SEO, Search Engines, Search Marketing, Video Search | Comments (0)

Can Your Potential Patients Find You?

January 15, 2006 – 4:15 pm

Location, location, location is as important on the Internet as it is in real estate. Why spend time, resources, and money to develop a website that your audience can�t find?
All too often businesses invest a significant amount of time, money, and resources building impressive websites and then do little to promote them to drive the […]

By Tim Breen | Also posted in Google, Newsletter, Paid Search, SEM, SEO, Search Engines, Search Marketing | Comments (0)