Category Archives: SEO

Google: Flash Fixes Can Be “Dangerous”

July 16, 2007 – 8:38 am

This is Part 1 in an 5-part series of posts on a recent SEMNE session that gave the audience access to a Google insider. Dan Crow, Program Manager of Crawl Systems, was the guest speaker to an audience of about 100, ranging from SEO novices to industry experts.
Google displayed a new degree of openness [...]

By Sherwood Stranieri | Also posted in Google, Organic Search, SEO Best Practices, Search Engines, Search Marketing Conferences, Search News | Comments (4)

Search Matters Weekly Search Declaration

July 12, 2007 – 2:22 pm

We skipped the links last week because we were all celebrating the Fourth of July in a 100% real American hero, patriotic way. Even the two dudes on the organic team from Canada. We take that very seriously here. Like SEO. Nothing says red blooded American Apple pie like some good ole patriotic SEO. So [...]

By Francis | Also posted in Adsense, Blogs, Google, Organic Search, SEM, Search Engines, Search Marketing, Search News | Comments (0)

International Video Search Arrives

June 29, 2007 – 4:09 pm

Now that online video has become mainstream in the U.S., video portals are venturing abroad. Does this represent a new opportunity for online marketers? Let’s take a quick look at the new developments:
YouTube
Google will be rolling out navigation, framework, and domain names for localized versions of its market-leading YouTube video portal. Right now, YouTube is [...]

By Sherwood Stranieri | Also posted in MySpace, Organic Search, Uncategorized, Video Search | Comments (1)

Search Matters Weekly Search = $array[]

June 28, 2007 – 8:06 am

Dust off the O’Reilly PHP manual and get ready for a linkdump(). Just add your own while{} to this, loop, output, rinse and repeat.

[0] => Blogs are the new Rolodex, baby. Boost your career with your blog network you tech savvy internet writer, you. (Boston.com)
[1] => Ripped from the headlines: How Law & Order, [...]

By Francis | Also posted in Adsense, Google, Internet Marketing, Linking, Microsoft, Overture, PPC, Paid Search, SEM, Search Engines, Search Marketing, Search Matters, Search News, Social Media, Text Ads, Web 2.0 | Comments (0)

The New Ask.com: Part 3

June 21, 2007 – 9:57 am

This is the third and final installment of our assessment of the new Ask.com. As the resident linguist here, I will discuss some of the natural language technologies that have been foregrounded in the new interface. And, as a member of the paid search team, I will discuss the impact of the new [...]

By Ehren | Also posted in Ask, CPC, Organic Search, PPC, Paid Search, SEM, SEO Best Practices, Search Engines, Search Marketing, Search News, Universal Search, Web 2.0 | Comments (1)

How do you identify a true SEO partner?

June 20, 2007 – 8:11 am

Rewind one year ago when you, as the company’s marketing manager, sent a detailed RFP encompassing the requirements and expectations for the development of your company’s new website to some of the best agencies around. Somewhere within the technical and design requirements - tucked between defining your “target audience” and listing your “usability requirements” - [...]

By Ian Bardorf | Also posted in SEM, SEO Best Practices, Search Marketing, Search Matters | Comments (0)

Search Matters Weekly Search Crunk

June 1, 2007 – 9:05 am

Time to get it crunk up on it and throw down the gangsta SEO links for this week. You can tell I’m 100% street because I said gangsta and crunk. I’m practically a legend in my cubicle. My t-shirt that says THUGLIFE has a rip in it. That’s all I’m saying.

Get your jazz hands ready [...]

By Francis | Also posted in Organic Search, SEM, Search Marketing, Search News | Comments (2)

What does ‘Meaning’ Mean to a Search Engine?

May 30, 2007 – 1:15 pm

Outside of the government and universities, no one hires more people with PhDs in linguistics than search engines. One major reason for this is that a search engine needs to deliver results that are not based on the string of characters you type into the search box, but instead based on what your string [...]

By Ehren | Also posted in Google, Healthcare, Organic Search, Paid Search, Pharma, SEM, SEO Best Practices, Search Engines, Search Marketing | Comments (1)

Google Universal Search makes integrated SEM essential

May 30, 2007 – 10:38 am

What is Google’s Universal Search
Google’s introduction of Universal Search essentially brings together the various types of searchable internet content sources into one, allowing results to range across all silos of the Google landscape, including categories that were previously segregated. These silos include book search, blog search, image search, local search, video search, web search, [...]

By Ehren | Also posted in Google, Newsletter, SEM, Search Engines, Search Matters, Universal Search | Comments (1)

Search Matters Weekly Search Hotness

May 16, 2007 – 2:32 pm

Normally I just post search links here with the exaggeratedly plain title “Search Matters Weekly Search links”. Well, you know what? We need to add a pinch of SEO spice to this weekly mélange of tasty Search goodness, so I’m going to try out some cinnamony sweet new titles and, in the spirit of [...]

By Francis | Also posted in CPC, Google, Organic Search, Search Matters, Search News, Yahoo | Comments (1)