This month, Josh Walsh reviews the importance Social Media has taken in the communication universe and details the relevance this impact has on Search Campaigns.
Q: Has the definition of Social Media changed in 2009?
Josh: Social Media, much like the internet platform where it resides, is a constantly evolving network of ideas and in the race to be [...]
Category Archives: Social Media
Using Social Media Search
March 5, 2009 – 4:41 pm
Search for Integration
February 3, 2009 – 2:01 pm
In this post, Account Director Lesley Ross explains the importance of integrating online and offline campaigns to maximize budgets in an uneasy economy.
Q: Online advertising spending is projected to increase by 8.9% this year, how do you suggest this spending be used most effectively by Marketers?
Lesley: The necessity for a “holistic†approach to marketing has become over-stated, [...]
Social Media and Healthcare
January 31, 2008 – 8:41 pm
Social Media and Healthcare
Social media is a phenomenon that can no longer be ignored by today’s competitive companies. Last year, 73% of advertising and media executives surveyed said up to 20% of their marketing budgets are allocated to using and experimenting with new media platforms such as blogs. In 2008 pharmaceutical marketing professionals are looking [...]
Search Matters Weekly Search Mojo
September 13, 2007 – 7:43 am
So the weekly in the weekly links has been subject to a little license of late because of some logistical issues surrounding time management and deliverables. Plus I forgot to do it last week. So here are the search links that carry to most mojo this week. Like a witch doctor. But for SEO. And [...]
Search Matters Weekly Pravda
July 26, 2007 – 10:46 am
ЗдравÑтвулте! Камрады! Добро пожаловать к правде людей!
Search links for you to enable your fight against capitalist aggression and banishment to the search engine gulag (supplemental results).
За уÑпеха нашево безнадёжнова дела!
Comrade Jane explains the downside of democratic link baiting. (SEO moz)
Titleist fails to make social media campaign fly. Power to the people. (SMO)
Yahoo Assist helps aid [...]
Big Pharma Goes Viral
July 17, 2007 – 9:17 am
It looks like Bayer has made the first real move into the viral space by any of the Big Pharma companies. They’ve built an interactive online game “sponsored by Aleve” that appears to be geared toward the social networking demographic - who are much younger than the traditional Aleve demo (50+ with arthritis) .
[To] [...]
Monetizing YouTube Traffic
July 10, 2007 – 3:32 pm
In a recent post on international video search, we looked at the new portals being launched by YouTube and MySpace, and how they could open new marketing channels to a global audience. But how exactly does a YouTube video translate into SEO results, and does that traffic have any commercial value?
Videos grab attention
The connection between [...]
Search Matters Weekly Search = $array[]
June 28, 2007 – 8:06 am
Dust off the O’Reilly PHP manual and get ready for a linkdump(). Just add your own while{} to this, loop, output, rinse and repeat.
[0] => Blogs are the new Rolodex, baby. Boost your career with your blog network you tech savvy internet writer, you. (Boston.com)
[1] => Ripped from the headlines: How Law & Order, [...]
Weekly Search Marketing News & Links
May 3, 2007 – 8:29 am
Have you been feeling down? Sad all the time? Maybe your problem is that you have a bad case of the Supplemental Results.
More on Google’s own plane of hell, trust of pharma distrusters, WoW maps and some Da Vinci code answers in this weeks links:
 A new survey shows that blogs that are critical [...]
Search Matters Weekly Search Links 4/25/2007
April 25, 2007 – 2:19 pm
Blogs, social networks and personalized search are all making headlines this week. All this fancy pants social media and uppity blog talk gets me cranky. I remember a time when you didn’t have to worry about RSS food and XML whatsits and tag storms, or whatever. You just built a static website with a [...]
