Category Archives: Social Media

What is Social Media Optimization?

November 22, 2006 – 5:39 pm

Social Media Optimization is a concept that is making its way into mainstream marketing publications. Social Media Optimization or SMO is a concept coined by Rohit Bhargava of Ogilvy Public Relations Worldwide. In his 5 Rules of Social Media Optimization, Rohit explains that:
“The concept behind SMO is simple: implement changes to optimize a site so […]

By david | Also posted in Blogs, MSN, Newsletter, Organic Search, Personalized Search, SEM, SEO, SEO Best Practices, Search Engines, Search Marketing, Yahoo | Comments (0)

Report from the Search Engine Strategies Conference in New York City

March 22, 2006 – 5:06 pm

The search marketing space continues to grow by leaps and bounds, and if this year’s record crowds at Search Engine Strategies in New York are any indication, the search space will not be cooling down anytime soon. For those who could not attend here are some of the highlights from the conference from an organic […]

By david | Also posted in Ask, Google, MSN, Organic Search, Paid Search, SEO, SES, Search Marketing, Search Marketing Conferences, Yahoo | Comments (0)

Can Blogging Drive Traffic to a Pharma Site?

February 1, 2006 – 4:55 pm

So, what is a Blog?
A blog is nothing more than a web page; but it is a special kind of web page. A typical blog is a website with regularly published “articles” that are displayed “newest first”.� Blogs have certain attributes that distinguish them from standard web pages; namely, ease of web publication and mass […]

By Francis | Also posted in Blogs, Google, Healthcare, Newsletter, Organic Search, SEO, Search Engines, Search Marketing | Comments (0)