This month, Josh Walsh reviews the importance Social Media has taken in the communication universe and details the relevance this impact has on Search Campaigns.
Q: Has the definition of Social Media changed in 2009?
Josh: Social Media, much like the internet platform where it resides, is a constantly evolving network of ideas and in the race to be [...]
Category Archives: Web 2.0
Using Social Media Search
March 5, 2009 – 4:41 pm
Search for Integration
February 3, 2009 – 2:01 pm
In this post, Account Director Lesley Ross explains the importance of integrating online and offline campaigns to maximize budgets in an uneasy economy.
Q: Online advertising spending is projected to increase by 8.9% this year, how do you suggest this spending be used most effectively by Marketers?
Lesley: The necessity for a “holistic†approach to marketing has become over-stated, [...]
Outrank Your Online Competition
April 1, 2008 – 12:23 pm
The steady increase in search engine use is rewriting the rules of marketing as organizations decide how best to incorporate the realities of Web 2.0 into their plans. One effect of search is that dissimilar entities become competitors when they are listed alongside each other on the Search Engine Results Pages. Now being competitive requires [...]
Reputation Management in a Web 2.0 World
March 3, 2008 – 11:41 am
Reputation Management in a Web 2.0 World
Finding out what is being said about your company, its brand and products is becoming increasingly difficult as it becomes easier for your customers to voice their praise, or complaints, online. In the world of online marketing, social media and blogs, an organization’s reputation can be enhanced or tarnished [...]
Social Media and Healthcare
January 31, 2008 – 8:41 pm
Social Media and Healthcare
Social media is a phenomenon that can no longer be ignored by today’s competitive companies. Last year, 73% of advertising and media executives surveyed said up to 20% of their marketing budgets are allocated to using and experimenting with new media platforms such as blogs. In 2008 pharmaceutical marketing professionals are looking [...]
Search Matters Weekly Link Love
August 16, 2007 – 3:14 pm
Hey man. It’s time to let our link love shine. So put on those bell bottoms and the Skynyrd t-shirt and lets groove on down to Linktown in my yellow van. It’s where everybody loves you, mama. Watch out for the man, if you smell like patchouli they get all up in your business. Far [...]
Big Pharma Goes Viral
July 17, 2007 – 9:17 am
It looks like Bayer has made the first real move into the viral space by any of the Big Pharma companies. They’ve built an interactive online game “sponsored by Aleve” that appears to be geared toward the social networking demographic - who are much younger than the traditional Aleve demo (50+ with arthritis) .
[To] [...]
Nielsen//NetRatings Drops Page Views as Ad Metric
July 10, 2007 – 4:06 pm
Courtesy of our friends at Marketing Pilgrim and Yahoo News, Nielsen//Netratings is foregoing the use of page views as a measure of web site engagement in favor of tracking how much time users spend at the web sites they visit. This new metric, accounting for both the amount of user sessions at a [...]
Monetizing YouTube Traffic
July 10, 2007 – 3:32 pm
In a recent post on international video search, we looked at the new portals being launched by YouTube and MySpace, and how they could open new marketing channels to a global audience. But how exactly does a YouTube video translate into SEO results, and does that traffic have any commercial value?
Videos grab attention
The connection between [...]
Search Matters Weekly Search = $array[]
June 28, 2007 – 8:06 am
Dust off the O’Reilly PHP manual and get ready for a linkdump(). Just add your own while{} to this, loop, output, rinse and repeat.
[0] => Blogs are the new Rolodex, baby. Boost your career with your blog network you tech savvy internet writer, you. (Boston.com)
[1] => Ripped from the headlines: How Law & Order, [...]
