http://www.searchmatters.net Healthcare Search Marketing Newsletter for Catalyst Online Fri, 04 May 2007 16:05:41 +0000 http://backend.userland.com/rss092 en Word on the street is that, in light of their latest loss to Google over Double Click and the new Google Apps (MS Office killer) and a possible Google OS beta to be released soon, Redmond is back in talks with Yahoo about a possible merger; even though the business ... http://www.searchmatters.net/2007/05/04/microsoft-to-buy-yahoo-redux-ad-nauseam/ Have you been feeling down? Sad all the time? Maybe your problem is that you have a bad case of the Supplemental Results. :( More on Google's own plane of hell, trust of pharma distrusters, WoW maps and some Da Vinci code answers in this weeks links:  A new survey shows that ... http://www.searchmatters.net/2007/05/03/weekly-search-marketing-news-links/ Since the advent of paid search engine marketing, click fraud has been a growing area of concern for search engine marketers. Estimates of the scope of click fraud vary from 10% to 35% of all click activity. If not detected, click fraud can rob your company ... http://www.searchmatters.net/2007/05/01/click-fraud-are-your-campaigns-safe/ Pharmaceutical Executive had a very interesting article on a series of studies conducted for the Pharmaceutical Safety Institute on DTC ads and consumers. The data revealed that despite ads prompting consumers to take action, either by searching online or discussing the product with their doctors, nearly half of respondents find ... http://www.searchmatters.net/2007/04/27/ambivalence-for-dtc-ads-can-search-help/ Blogs, social networks and personalized search are all making headlines this week. All this fancy pants social media and uppity blog talk gets me cranky. I remember a time when you didn't have to worry about RSS food and XML whatsits and tag storms, or whatever. You just built ... http://www.searchmatters.net/2007/04/25/search-matters-weekly-search-links-4252007/ I'm not sure exactly when it happened but it happened.  Search engine marketing has become mainstream.  Businesses of all sizes no longer debate whether or not they need to do search engine marketing, the debate has become: "Do we do it in-house or do we hire an experienced SEM agency."   Not ... http://www.searchmatters.net/2007/04/24/sem-has-become-mainstream/ Many of our clients' sites have internal search features, which allow visitors to the site to search for information within the site, such as a “Find a {Doctor/Center/Office/Event/Course/Dealership/etc.} Near You” feature. This type of internal search is powered by a searchable database, and the URLs of search results pages ... http://www.searchmatters.net/2007/04/24/exploiting-site-internal-search-systems-for-sem/ Google Bombing, Wikipedia vandalism and the future of Google search are making the top headlines this week. Is Stephen Colbert the Greatest Living American? You decide. (SEOmoz) Now that Google is an advertising giant, will search get abandoned and/or outsourced? (Gord) Search for regulated industries? Who knew? (Catalyst Blog) Want to know how far ... http://www.searchmatters.net/2007/04/18/search-matters-weekly-search-links-4182007/ One of the hottest topics at the SES Conference in New York was the concept of "linkbaiting". Content producers have always known that hot news items attract visitors in droves. Providing viral tools such as "E-mail to a friend" can help encourage that. But in the last couple years, viral ... http://www.searchmatters.net/2007/04/16/report-from-ses-linkbaiting/ For those of you who, like me, don't happen to be at SES, there is actually some search news happening that isn't in New York city. Which is where all your colleagues are. Laughing. Networking. Maxing out their expense accounts. Completely not sitting back at the office ... http://www.searchmatters.net/2007/04/11/search-matters-weekly-search-links/