Courtesy of our friends at Marketing Pilgrim and Yahoo News, Nielsen//Netratings is foregoing the use of page views as a measure of web site engagement in favor of tracking how much time users spend at the web sites they visit. This new metric, accounting for both the amount of user sessions at a […]
Author Archives: Jason McGovern
Searchers Spend More
June 27, 2007 – 3:19 pm
There’s an interesting article today over at eCoustics.com (by way of Marketing Pilgrim) discussing the findings of a recent Yahoo/ChannelForce study looking at how the Internet and search engines affect in-store purchases of electronic shoppers at big box stores like Best Buy and Target.
The article outlines several key findings from the study, but by far […]
What is Personalized Search?
April 4, 2006 – 5:11 pm
Put most simply, personalized search is the delivery of search engine results that are uniquely tailored to both keyphrases and individual searchers. For example, in the early days of search, everyone searching for the phrase “AMD” would get the same results, whether they were interested in silicone chips or semiconductors, or age-related macular degeneration. With […]
