Here Tim Breen, Catalyst’s Director of Paid Search, addresses some frequently asked questions about Cost Per Visitor.
Q: What is the difference between Cost Per Visitor and Cost Per Click?
A: Many advertisers aren’t aware that there is a difference between Cost Per Visitor (CPV) and Cost Per Click (CPC). CPC is what you get charged by [...]
Author Archives: Tim Breen
Paid Search Q&A: How to Get the Best CPV
November 1, 2007 – 12:51 pm
Click Fraud: Are Your Campaigns Safe?
May 1, 2007 – 10:25 am
Since the advent of paid search engine marketing, click fraud has been a growing area of concern for search engine marketers. Estimates of the scope of click fraud vary from 10% to 35% of all click activity. If not detected, click fraud can rob your company of both your marketing dollars [...]
SEM Has Become Mainstream
April 24, 2007 – 4:39 pm
I’m not sure exactly when it happened but it happened. Search engine marketing has become mainstream. Businesses of all sizes no longer debate whether or not they need to do search engine marketing, the debate has become: “Do we do it in-house or do we hire an experienced SEM agency.” Â
Not long ago, many businesses who [...]
Paid Search: Are you getting your money’s worth?
February 28, 2007 – 2:18 pm
The Search Engine Marketing Professional Organization (SEMPO) recently released its annual industry survey and it includes some truly remarkable findings. One such finding is that spending on paid search marketing was approximately $8 Billion (U.S.) in 2006 and that number is expected to double over the next five years. This is obviously a [...]
Do You Have An Effective Paid Search Campaign?
February 22, 2006 – 5:01 pm
Paid search engine marketing campaigns can be one of the most effective and cost efficient channels for promoting pharmaceutical products and attracting new patients.
But if not implemented and managed effectively, paid search campaigns can quickly burn through a marketing budget with little to show for it. In this article I discuss the key steps [...]
Can Your Potential Patients Find You?
January 15, 2006 – 4:15 pm
Location, location, location is as important on the Internet as it is in real estate. Why spend time, resources, and money to develop a website that your audience can�t find?
All too often businesses invest a significant amount of time, money, and resources building impressive websites and then do little to promote them to drive the [...]
